Facebook has been a tool for communication for people together and people away from each other. In the past years, it also became a way for people to earn online. There are already many pages that sell anything on the website, which is an advantage to buyers since it will be tax free and it’s less of a hassle for everyone in this very busy world. The social media network just announced a feature that will make it easier for the seller and the buyer. The new feature will help both to meet halfway a lot easier this time.
According to Advertising Age, Facebook confirmed that it will allow different types of brands or sellers to target their customers. They will be provided with detailed information in the interests of the target market. It will give information of the purchases made by a certain user, whether it is online or on a physically existing store. It’s an update to the feature released last year which is Facebook’s Custom Audiences. The feature allows the users to target the right people to view its updates. At the same time, this program will provide an increase in Facebook’s revenue by earning from advertisements posted on the network. This makes the network the right tool for any means of communication and even business.
Facebook also assured its dedicated users that there will be no issues that will result to invasion of privacy. However, there is no personally identifiable information (PII) information will be gathered. It will base its survey on how many times or when the user just visited a website. However, it will still be a question for everyone on how the information was gathered. It would be alarming for someone else to know that a user just visited or purchased something on a certain website. All these speculations are normal, but the idea is a big help to make the network the best place for advertising.