Nokia Lumia 2520 is the flagship tablet manufactured in cooperation with the Microsoft Windows operating system. According to the online information provided by AT&T, the unlocked version of this device sells at $500 which generally is a little expensive. However, if the consumer preferred to purchase it with a network plan, it becomes $100 less.
Evidently, there is a new discount that Nokia is incorporating regarding this tablet. If you buy the Nokia Lumia 2520 along with the Lumia 1520, 1020 or 925, the original price will only become $200. It does not take an expert to notice that this is a large discount which consumers can avail of if they buy two Lumia devices at the same time. AT&T confirmed the news and we now all know for sure that the Lumia 2520 will be subsidized in terms of specific mobile contracts, agreements and requisite plans.
Nokia’s Marketing Plan
If the Nokia Lumia 2520 sells at $200 and the Lumia 925 sells at $100, the overall total would be $300 – and in that amount, a consumer will now have the chance to explore two operating systems provided by Windows. The question that remains is why Nokia would take such a risky step in selling and marketing its devices. The answer, according to tech experts, is the volume of devices as a key on maintaining the Windows platform in the face of technology. Nokia’s devices are not that independent like before in terms of hardware choices which mean that one of its remaining options to kick marketing is to consider the number of handsets that it will sell on a long-term focus. Aside from that, Nokia is also setting up the grounding platform that it will need in the coming future.
In the new system of selling the Nokia Lumia 2520, Microsoft also has a say on why it did such thing. In a way, when the Nokia handsets were put under subsidies, it aimed to sell more because of the margin pressure. This means that more people will now use the Windows operating system for both tablet and smartphone devices – which, in turn, will provide the company more usage and downloads. If the developers see it that way, they will invent more applications which, in the end, will make the customers happy. If the customers are happy, they will not hesitate in buying more Nokia devices.
Whether this will be an effective strategy for both the Nokia and Microsoft in attracting more customers to buy their devices, we still do not know. We have to wait for further reports if this will really be useful in the future of both companies.