Taiwanese smartphone manufacturer HTC has given out the financial report for the month of November 2014 stating that the company was able to make revenue of $522 million (NT$15.47 billion). HTC has been able to perform better than it did in the month of October, but the numbers weren’t as good as they were in November last year.
It has hardly been some time since HTC unveiled its new range of One series smartphones. The range includes the 4.7-inch HTC One, 4.3-inch HTC One Mini and the 5.9-inch HTC One Max. Each of these smartphones, especially the HTC One has had great demand in the market and seems to be supporting overall sales figures for the company.
With total revenue of $522 million for the month of November, HTC has been able to perform better than it did last month. Compared to the revenue of October, the revenue for November was 3.2 percent more. But the company was still not able to match its revenue from November of last year; there is a 27.1 percent decrease over the last year.
Even though sales for HTC might not be as good as last year, the numbers are definitely impressive considering the fact that there is tough competition in the market this year. Even though HTC was offering g the HTC One, every other smartphone manufacturer was playing the best card possible. The Samsung Galaxy S4, Galaxy Note 3, LG G2, Sony Xperia Z series of smart devices, Apple iPhone 5S and the Apple iPhone 5C have made the smartphone market a tough place to compete in.
But even though HTC has been trying its level best to stay in the game, things do not seem to be in favor of the company. We already mentioned a long list of competitors earlier, and it has had a negative effect for HTC since consumers all around the world now have a lot more options to look out for. We do not mean to say that HTC devices are not up to the mark, all we are saying is that consumers have a lot to look forward to. For instance, the HTC One as well as the HTC One Max, both do not make use of the Qualcomm Snapdragon 800 chipset that is being offered by other smartphone manufacturers.
Analysis and Numbers
It’s time for the number game, and HTC is about to face some loses. AS mentioned earlier, the company was not able to match the revenue for November last year. But analysts also say that the downfall for HTC will continue as the year comes to an end. HTC is looking forward to ship more than 5.2 million smartphones in Q4 of 2013, and this number should bring the revenue to a high value.
But even then, HTC might not be able to achieve a good annual target! Keeping the month of December out of the equation, HTC’s total revenue for the year 2013 is way lesser than its revenue compared to last year. The revenue for this year totals up to about $6.45 billion, which definitely is a big number, but not for HTC because compared to last year, there is a drop by 28.6 percent!
According to the information available from the company’s report, revenues are expected to shift from 4.25 percent to 14.89 percent. Analysts also say that the main reason for HTC’s downfall is the company’s sliding market share in the US and Europe. Apart from the HTC One and HTC One Max, the company does not have any device that would attract consumers. And to be honest, the HTC One and HTC One Max do not do a great job either.
The year 2013 was full of new and cool gadgets and devices, but we have almost come to the end! December is already here, and HTC hardly has any time left to buckle up and come back with a bang! The best way to bring the company back to the top would be to focus on new products and ensure that the year 2014 is the year when the Taiwanese smartphone manufacturer delivers great products!