AmazonFresh’s grocery delivery service may launch in San Francisco next week

David Parker December 8, 2013 0

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AmazonFresh, the e-commerce giant’s promising grocery delivery service may expand to San Francisco very soon. According to the website All Things D, their sources have revealed that there is a high possibility of the grocery service being launched as early as next week in San Francisco. This is in addition to a number of sightings of Amazon’s delivery truck in the area along with a set of related job postings.

The AmazonFresh service was initially launched by the retail giant in August 2007 in the area of Seattle. It was only around six months back that the service then expanded to the city of Los Angeles. Jeff Bezos, the CEO of Amazon, in an interview with “60 Minutes”, explained the reason for the delay. “How to make it make financial sense,” Bezos said. “What’s not to love? You order the groceries online, and we deliver them to your door. But that’s very expensive.” This was during the same interview when Jeff announced the Amazon Air drone delivery service.

amazon fresh

The announcement for the San Francisco launch of AmazonFresh is expected to be done on December 10. Amazon spokesman Scott Stanzel refused to divulge any further information about the launch by stating that they had “nothing to share at this time”.

For those who are unfamiliar with the AmazonFresh service, it allows shoppers to order products such as groceries, dry goods, fresh produce and even items like milk and get it delivered the same day or the next day. This service can be clubbed with the Amazon Prime service and allows one to experience the same benefits of the Amazon Prime program such as free two-day shipping all products and is known as the PrimeFresh service. The service costs $299 per year.

Do note that Amazon is not the only player in the grocery delivery segment in San Francisco, as similar business models are being run by competitors such as Google Shopping Express, Walmart, Safeway and Instacart. The market will only get hotter with the arrival of Amazon in this venture.

Have you ever ordered groceries online? If yes, how was the experience? Do let us know in the comments section provided below.

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