Apple CEO Tim Cook teases “big plans” for 2014, thanks employees in an internal memo

David Parker December 25, 2013 1
Apple CEO Tim Cook teases “big plans” for 2014, thanks employees in an internal memo


In an internal memo to Apple employees, CEO Tim Cook has thanked his employees for their excellent work done in 2013 and has mentioned that Apple has “big plans that we think customers are going to love.”

The mail is a lengthy one and was put up by 9to5Mac after they happened to snap a copy of the memo from their sources.

In the mail, Cook describes how Apple’s products have had a profound impact over its millions of customers across the world. He then speaks about the launch of iPhone 5s and iOS 7 and how it helped Apple cement its lead in the smartphone market. He also mentions about the free to download OS X Mavericks, iPad Air and the iPad mini with Retina display, and the recently launched Mac Pro. The 50 billionth download from App Store was also a major milestone in the company’s history and was mentioned in the email too.


Continuing his email, he talks about Apple’s social activities: Red Cross aid to typhoon victims in the Philippines, fighting against the spread of AIDS in Africa, etc. He also mentions how Apple fought against workplace discrimination based on gender identity and sexual orientation. And finally thanks his employees in the last paragraph while teasing the year ahead. At this moment, it is unclear which new products Apple might launch next year apart from the upgrades to their existing product lineup.

We are reproducing the entire text of the email below:


This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they’re all made possible by your hard work. As many of us prepare to celebrate the holidays with our loved ones, I’d like to take a moment to reflect on what we’ve achieved together over the past year.


First and foremost, we introduced industry-leading products in each of our major categories in 2013, showing the breadth and depth of innovation at Apple. We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas. We also marked our 50 billionth download on the App Store – a milestone no one could have predicted we would reach so quickly.

Together we’ve shown the world that innovation at Apple goes beyond our products to the way we do business and how we give back to our community. This year, Apple raised and donated tens of millions of dollars for important charities and relief efforts like Red Cross aid to typhoon victims in the Philippines, and we continue to be the largest contributor to (PRODUCT)RED, supporting the Global Fund in its fight against the spread of AIDS in Africa. Just a few weeks ago, Jony Ive led an unprecedented effort that brought money and awareness to eliminating the transmission of AIDS from mother to child.

And finally, Apple is standing up for what we believe is right. We know that equality and diversity make our company and our society stronger, so we’ve urged the U.S. Congress to support workplace protections against discrimination based on sexual orientation and gender identity. We are also laser focused on our contribution to several environmental initiatives and we will increase our efforts even more in this area in the future.

We have a lot to look forward to in 2014, including some big plans that we think customers are going to love. I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations. I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.

Happy Holidays,


What are your thoughts about the internal memo sent out to Apple employees by Tim Cook? Does it excite you that Apple has some big plans lined up for 2014? Or do you think that this is just another memo written to boost the morale of the organization’s employees? Do let us know your thoughts by writing to us in the comments section below.

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One Comment »

  1. rogue  December 26, 2013 at 12:43 am - Reply

    yay.. what abt iphone 6??

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