After HTC One and Samsung Galaxy S4, now it’s time for Apple to make their next move and outshine every existing piece of technology out there. The first impressions for the first two smartphones were not so good, keeping that on mind, Apple starts with one step ahead, because the hopes for this new iPhone are high as they never were before. An analyst reported something which makes these expectations even higher.
If you follow the innovations of the biggest smartphone market players year by year, you will notice that every new device is equipped with new innovative features, the smartphones are more powerful and stronger, even the designs are prettier. This includes not only the leaders Samsung and Apple, even Nokia, Blackberry and HTC are using the same method for manufacturing new products.
Apple’s developing team has that “Killer Feature” blood into their veins acquired from the former CEO Steve Jobs and his famous saying “one more thing”. That kind of killer feature was introduced year and a half ago, we are talking about the personal virtual assistant Siri included in the iPhone 4S. Siri was the feature that made the iPhone stand out from the crowd and people seemed to really like it.
Katy Huberty is the analyst we mentioned earlier and she is an Apple follower and covers hardware for PCs and enterprise systems. In a recent interview for CNBC she says that we can definitely expect a new groundbreaking software feature from the next iPhone. Her exact words were:
“You saw the Samsung Galaxy S4 come out last week that shows you the innovation cards are up for grabs. What is lacking in (the S4) is a killer feature. We think that’s where Apple will surprise this year. This (iPhone) 5S cycle this year will be about a killer feature that drives consumers increasingly to the platform…”
This puts a lot of pressure on Apple as a smartphone manufacturer. This sounds good, but the reality could be different. With all that stock problems and the battle with the headlines, it’s really easy to loosen up the tight ends and say that your product will contain something really cool, maybe a software feature or more powerful hardware. Either way, this makes the iPhone 5S even more expected.
Apple’s developers now have to dig deeper and come up with something that competitor companies never thought of. Just think on all of those features that the new iPhone could have – but don’t go too far, you don’t want to be disappointed after the release.