It looks like T-Mobile will finally get the iPhone 5 and they will offer it with the new “no contract” plan. This was announced yesterday, and the unveiling will take place at today’s “Uncarrier” event starting at 10:45 a.m.
This device was always so crucial for T-mobile’s plans to declare itself as a different carrier. It will be the main product illustrating their new no-contract plan where a costumer need to pay some kind of a low fee upfront and additional monthly charge for the service plan to cover the expenses for the phone.
The iPhone will help prevent the company’s subscriber migrations, and it will give the users one reason less for leaving this carrier. iPhone 5 with its LTE feature will be the showcase device for T-Mobiles LTE network, which is predicted that will officially launch today. Other devices that will figure their way in LTE push are BlackBerry Z10 and upgraded Galaxy Note 2. The information about the pricing and availability will be known later today and according to one spokesman, the iPhone won’t be available right away.
T-Mobile is the last carrier in the US to get the Apple’s smartphone device among the other national, prepaid and regional carriers who already offer the iPhone. Few months ago, T-Mobile CEO Legere promised the iPhone will bring different user experience alluding on the new way of buying the device.
A person close to Apple declined to comment this situation and a T-Mobile spokesman said the company doesn’t give comments on rumors. Offering Apple’s products from your carrier is something that can change your table stakes this period. It’s a big deal for T-Mobile, which expects these new plans for the future to help them compete better with the larger rival carriers. T-Mobile had several attempts to become superior over the major US carriers but was unsuccessful. With offering the iPhone they will be able to climb their way closer for being competitive in the US.
This company is smaller than the competition (Sprint, AT&T and Verizon) and all of these arch rivals have already launched the LTE network, and of course they all offer the iPhone. While the competitors were including the iPhone and LTE network, T-Mobile stayed at the same place and without these two components they were losing costumers day by day for the past few years.
Today is the day for changes, and from now on T-Mobile will have very different approach toward the users and the competition.