Vadim Lavrusik, Facebook’s Journalism Program Manager, in an official blog post announced on Monday, said that they are launching a new feature that will enable users to reply directly to comments left by their friends on their page.
For those of you who have given up on finding the replies to their posts, this new Reply feature is designed especially with you in mind.
Finally, this new feature that took months of testing before being approved is ready to be enjoyed by Facebook users all over the world.
The goal of this new Reply feature is to make navigating through conversation threads easier for Facebook users. This means that individual users can now leave a comment on their friends’ posts and expect the reply directly below their original post. It’s a great way to keep track of the conversation left by friends on their profile.
According to Vadim Lavrusik, the site is also prioritizing comments based on engagement — the most active and popular ones will surface at the top of each Facebook user’s posts. This will be especially helpful for pages with thousands of followers.
“You and your readers will have the ability to reply directly to comments left on your page content and start conversation threads, which will make it easier for you to interact directly with individual readers and keep relevant conversations connected. The most active and engaging conversations among your readers will be surfaced at the top of your posts ensuring that people who visit your Page will see the best conversations,” declares Facebook’s Journalism Program Manager.
As of now, threaded replies will only apply to Facebook pages, not profiles. Users will be able to opt into the Replies through the Page admin panel.
Originally, the feature is optional for users, but starting July 10 all the pages will have the feature enabled. According to Facebook Journalism Program Manager, Vadim Lavrusik, once a user chooses to opt-in, they will be able to opt-out but all pages will have the feature enabled on July 10, 2013. A user who opts-in will see the feature show up on new posts on the page. This new Reply feature will be automatically turned on for Facebook profiles with more than 10,000 followers.
“At launch, this feature will only be available on desktop and we plan to make it available in the Graph API and mobile in the future,” Lavrusik added.