T-Mobile’s No Contract iPhone 5 Challenges Rival Telecom Companies

Sara Cunningham March 27, 2013 0


Everybody seems to be looking for the cheapest way to get their hands on their dream iPhone, Apple’s iPhone 5 in particular.

The search might be over soon. The newest player in the game, but not the least, T-Mobile  enters the scene with the best plan for iPhone 5.

T-Mobile, the fourth largest wireless network provider in the U.S, just recently announced that they will be adding Apple’s iPhone 5 in their Smartphone line up.

The company is offering the iPhone 5 for a $99.99 initial investment. A full $100 cheaper than its competitors, AT&T Mobility, Verizon Wireless and Sprint Nextel.

T-Mobile’s No Contract iPhone 5 Challenges Rival Telecom Companies 2

But wait, there’s more! T-Mobile will be giving out the iPhone 5 without a contract and with an option to leave their services as long as the subscribers continue to pay $20 monthly for 2 years.

T-Mobile CEO, John Legere, is on an all-out campaign in his effort to win more subscribers. He was also very vocal in renouncing his rival carriers saying that they should cut the bullshit, referring to the way they do their business, that is, sign the contract, get a discount for your iPhone 5.


A careful comparison of the marketing plans of the four largest mobile network operators by independent groups on the lookout for the cheapest iPhone 5 unanimously agree that T-Mobile’s marketing strategy is the best and most client-friendly.

Calculations based on a 2–year plan with unlimited calls and text messaging and unlimited data will cost T-Mobile subscribers $2160, Verizon Wireless subscribers $2640, AT&T Mobility with $2640, and Sprint Nextel subscribers $2400. Overall, T-Mobile subscribers will save $480 for a 2-year subscription plan, which means they’ll be getting more for their money.

J.D Power and Associates, a global marketing-information-services firm, ranked T-Mobile the highest among major wireless carriers for retail-store satisfaction four years consecutively and highest in wireless customer care two years consecutively.

T-Mobile President and CEO John Legere announced that iPhone 5 will be available for their subscribers starting April 12. “This is an important day for people who love their iPhone but can’t stand the pain other carriers put them through to own one,” said John Legere.

T-Mobile plans to cover 200 million Americans with LTE by the end of next year. T-Mobile may only be the fourth largest wireless carrier in the U.S, but it looks like it won’t be staying that way for long.  This new marketing strategy of no contract iPhone 5 may just be what the market is looking for, and what T-Mobile needs to give the company a boost.

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