In the first quarter of 2012, the sales volume of tablet computer increased drastically compared to the same period of the previous year. The sales volume worldwide has a growth of 142.2%. This data came from IDC, a market research firm. According to the analysts of IDC, the figures they obtained from tablet computer sales revealed an even shocking increase. There are more tablet computers sold in the first quarter of 2012 (January to March) than in the first half of 2012 (January to June).
Furthermore, the research also reveals that there are 49.2 million tablet computers which were shipped in January, February, and March. Apple is still the preeminent brand in the tablet market with a share of 58.1%. Following the next spot is Samsung with a market share of 11.3%. Asus (the manufacturers of Nexus 7), Amazon and Microsoft completed the top five. According to the Wall Street Journal, Apple’s iPad have been occupying the top position since 2010. However, what is more interesting is Microsoft’s entry to the fifth place although its Surface Tablet may have a market share of less than 2%. In the last quarter of 2012, Microsoft has shipped around 900,000 Surface tablet units.
The top five manufacturers’ rise in sales volume contributed to this big rise in the tablet market especially for the two leading brands. Apple’s forecast is 18.7 million units of the shipment. However, the company was able to ship 19.5 million units. According to the research director, Apple has managed to avoid a sales slowdown typically seen in the first quarter of the year as consumers refrained from buying in January and February for a launching of a new product in March. As the director explains, Apple pulled this trick by moving its launching of iPad in the last quarter of 2012. On the other hand, Samsung’s smaller tablets gained attraction in the market. Along with its Android Smartphone, Samsung packaged and bundled its products to new channels and markets.
When the next report is released, Sony will already have launched its Xperia Tablet Z. Let us see what this player can achieve with this crowded market. It will be tough launch since the other manufacturers are still trying to improve especially Microsoft. There are rumors about the possibility of smaller tablets running on Windows 8 and Windows RT. Redmond may still climb a little notch to the top.