When you open your Facebook page, probably you see overflowing sentimental pictures and expressive statement from different situations throughout the world, you probably feel that when you “like” the photo or page, you take part of the contribution, for instance, vaccines for children suffering from certain diseases or saved an abandoned animal or feel a child with cancer. If this something you are currently doing, then you need to know that you are just feeling but not totally helping. A lot of people are shocked when they know that Facebook are not paying anything. This is something what UNICEF wants to announce.
Tired of Presumptions
The folks of UNICEF from Sweden are tired of hearing and reading the fact that they have been given even when they are actually not been given even a single cent from Facebook. They are tired of seeing people feeling and assuming that they have done their part to fight people with cancer, combat malnutrition to children in South Africa and many more. UNICEF in Sweden has done ad campaign that deliberately known as slacktivism.
The Realistic Opinions
UNICEF has admitted that they love to see the “likes” from many people around the world, as well as appreciating how social media evolve because it will be the first step of awareness. It also means a lot of people are caring enough to those who need help, but then, it does not stop there. The director of communication in UNICEF Sweden cleared that likes do not save children’s lives. We need money to spend the vaccines. The statement, “like us on Facebook and we will give a free vaccination to children against certain diseases, is all good, but not a realistic kind of help.
Whether it’s simply ironic or intentional, the UNICEF memorandum is rapidly spreading around Facebook and some other social networks, where people click “like” and then perhaps not giving thought to other things they share on the internet. This is just the latest reaction against well-intentioned, but not dreadfully considered, feel-good movements that pushed into the attention by Facebook. Keep in mind, that the whole “like to save” thing is the first movement of awareness and sharing of emotions. But then, it does not help practically. So, next time when you like as page, do not assume that you contributed $1 for them, because in reality you just empathize and sympathize them.