The BlackBerry Company is optimistic about its reappear ace prospects and carries a goal to become a leading enterprise mobility company, not only through its devices and platforms but by making it as a BlackBerry Enterprise Service, which is a crucial tool for supervising all mobile devices.
The Live Event
During the live event of BlackBerry in Florida, Thorsten Heins which is a BlackBerry chief executive have declared an enterprise workforce that has been increasingly mobile, and that positions itself as the seller to take users into the next age of mobile computing. Heins and some other executives have frankly spoken as to the way BlackBerry lost its focus for years, which spoilt the reputation of the firm with some corporate consumers and notice the firm lose its market share to the newcomers such as Apple and Samsung. Frank Boulben, the chief marketing officer stated that Blackberry had reputation issues and the product lines are fragmented. The brand is under dilution.
Heins also admitted about the 12 month’s happenings, when someone said to them that they will be out of the business in 2 quarters. However, it has been managed by the company through that hard time. Heins admitted that the product has been innovated, and the company is back in confidence and profit in the upcoming BlackBerry 10. As a matter of fact, the BlackBerry is well to be found in order to meet the latest mobile computing specifications of the enterprise. Let us always be thankful to its focus on traditional strengths in management and security, as well as its mobility. According to Heins, in life, the privacy and corporate security are supreme. With Blackberry BES and Balance, the BlackBerry Company has built purposely for mobility.
However, BlackBerry has recognized that organizations at present have a varied mixture of devices, which is why it has been enthused to support some other platforms with its management server, BES. With the liberation later this year about the BlackBerry Secure Work Space technology, the customers will also be able to expand some of the capacities of Balance for iPhone and Android devices, and carry these under the BES control. Overall, business people know what business is all about. Somehow it is a part of gambling. The BlackBerry Company has a hard time upgrading its newly invented model and newly created feature to please the consumers. Other things will be to up to date.