HP to Hop Back on Smartphone Bandwagon

Heidi Speare July 2, 2013 0
HP to Hop Back on Smartphone Bandwagon


Hp (Hewitt Packard) is famous for producing some exceptional technology and gadget products. However after a slow unsuccessful run in the heavily-saturated smartphone market in 2010 with Palm- they cooled their heals. But now rumors and reports are flooding the web that HP is now planning a smartphone comeback.

HP senior director, Yam Su Yin made a statement to the Press Trust of Indian on Sunday:

“HP will focus on all segments of the market, including tablets, notebooks, and all-in-one PCs”

When asked if a smartphone will be produced, Yin replied,

 “The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game.”

When HP acquired Palm back in 2010, it was their attempt to get a slice of the smartphone market. However, reluctantly all of the WebOS-based devices failed to catch on with consumers, prompting HP to eventually pull the plug on its new tablet and smartphones.

So, how will HP compete in a mobile industry even more dominated by Apple and Android than it was three years ago?

Yin was mum on any details but told PTI: “Being late you have to create a different set of proposition. There are still things that can be done. Its not late. When HP has a smartphone, it will give a differentiated experience.”

HP has previously tipped off plans to dive back into the smartphone arena. Last September, CEO Meg Whitman told the Fox Business Network that HP is “working on” bringing a new smartphone to the market.

“We have to ultimately offer a smartphone because in many countries of the world that would be your first computing device,” Whitman said. “We are a computing company.”

OGS will be sure to bring you more updates as this story develops with more details.

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