2012 was definitely Samsung’s year – the Galaxy S3, as their flagship smartphone was the best seller for many months in the past year. But, it didn’t stay that way until the very end of the year. Things changed at the last quarter and Apple’s iPhone 5 was proclaimed as the best-selling smartphone for Q4 in 2012.
The report about the unexpected overturn comes from Strategy Analytics. Sources say 27.4 million iPhone devices were shipped in the last quarter of 2012, while Samsung shipped only 15.4 million Galaxy S3 units. This indicates that 12.6% of the market shares go to Apple and only 7.1% belong to Samsung.
The twist of event also includes the predecessor of the iPhone 5, the iPhone 4S. Reportedly, the iPhone 4S holds the number two spot on the best-seller list, selling more than the Samsung Galaxy S3 and winning 8% of the market share.
Apple’s best-seller, the iPhone 5 was released back in September 2012, so the last quarter was the first and the most important quarter for the smartphone sales, as it covers the holiday shopping season. Obviously, holiday shoppers preferred the iPhone 5 over the Galaxy S3, so the outcome was in favor of Apple.
Strategy Analytics executive director Neil Mawston stated that the final result of the Q4 in 2012 was quite impressive, regarding the high price tags of Apple’s iPhone devices. This is certainly going to escalate quickly, so we expect a fast response from Samsung. The Korean-based company is holding a media event in New York City on 14th of March and everyone is expecting the release of the next Samsung Galaxy S unit, presumably the Galaxy S4 smartphone.
There’s no doubt the Galaxy S3 was extremely popular last year, but with the arrival of the brand new iPhone 5, the interest for the S3 significantly reduced over time. Samsung will have to introduce a new handset very soon in order to get back in the rat race with Apple.