Are Small Search Engines a Threat for Google?

Jasmina Lozevska July 14, 2013 0
Are Small Search Engines a Threat for Google?

Google is the first destination that comes on mind when you need to search information on the web. To be honest, I can’t imagine searching for something without asking the good old Google. However, there are few more search engines that want to steal Google’s show. We are talking about Blekko and DuckDuckGo, two search engines that are Google’s direct competitors and have the best chances of completing their biggest goal.

They still have long way to go because it’s not that easy to compete in the world where Google is the king. They are looking forward offering something that others can’t: mind peace.


DuckDuckGo has been founded back in 2007 by Gabriel Weinberg. This search engine takes its results from various sources while using its best weapon: pro-privacy stance. Weinberg said that if people need to choose between great results and great results plus privacy, they will choose the second option. The reputation is built on its privacy policies. According to this search engine, it doesn’t collect personal information neither is sharing them. It doesn’t store IP addresses not even unique user numbers. Someone may wonder: How does it work then? It survives with getting capital funding and search ads. According to Weinberg, this business could be really profitable, but DuckDuckGo isn’t meant for making money. He said that this business is here to make the big companies change their policies. Search engine’s long term goal is to show up in market share reports on ComScore. It has a really long road ahead but it attracted the attention. DuckDuckGo has over 3 million searches each day and according to Weinberg, this traffic suggests anything but apathy of a search engine.


With 5 million daily searches Blekko has more global traffic than DuckDuckGo. According to Greg Lindahl, Blekko CTO, if you are so much into web exploring you’ll find this search engine better. Blekko has been focused on giving broader approach of your search. It shows results while indexing the web on its own. It meets user’s intention giving them less assumptions. Lindahl said that if this search engine wants to be more successful they must do more than just providing users with results. He added that the company doesn’t compete with anyone because uses friendly connections with all alternatives.

I’m using them for a week now just to see how they will react on my searches. I’m always ending my day on Google again but if something happened to this major search engine, I know where to search for alternatives.

Share with us in comments your experience with these two alternative search engines. Do they have any chance threatening Google?

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