Panasonic is a company well-known for its great products and it has revealed couple of cameras which noted a high demand on the market. We haven’t seen anything serious coming from this company before the launching of this Lumix DMC GX7 camera. This device is full with features packed in a stylish camera box. It’s different and above all G-series camera devices which have come before it. People working on this camera decided to put Panasonic’s latest technology into an attractive body that can be placed into the retro segment of the market competing against similar models.
There have been two years since Panasonic released a camera model last time. The Lumix DMX GX7 looks more than just “catching up with the competition”. It has a 16-mpix sensor and this new version includes various tech updates which make it a novel. Panasonic said that this camera features 6dB increase in single-to-noise from its predecessor and a 10% increase in saturation and sensitivity. This is possible thanks to its wide photodiodes, dedicated circuit which is used to separate the noisiest single from the others, taller and rounder microlenses which focuses better the light on the diodes, Venus Engine latest version of its image processor.
This camera also comes equipped with electronic viewfinder with the traditional LCD display with TFT technology in order to gain a better reproduction of the color. Panasonic did a great job making it the first model that has built-in EVF that tilts. We usually see this feature as an add-on in this kind of devices. Another thing that this company did for the first time is implementing its first sensor shift stabilized camera. Camera’s performance is amazing and the AF system has really improved sensitivity with an additional ability to focus in low light environment.
Panasonic also brought improved video with decreasing pixels down to 1,920 x 1,080 in order to get better resolvability and sensitivity. If we look at the design, you will instantly fall in love with it. Its magnesium body and black and silver retro tone attract the attention of every retro style follower. This style has become really popular at this time and maybe this was the first reason for Panasonic making it like this. It comes equipped with three custom-settings placed on the mode dial, two dials for adjustment, AE lock button and several function buttons for programming. When you take a good look at it you will conclude that this camera is designed for those photographers who are more control-oriented. Its flash can be tilted back in order to give you a bounce light which is really nice addition for a camera. This camera includes several effects filters and couple of new ones. Wi-Fi connectivity with NFC is included also.
When compared with the other cameras of this kind, Panasonic did a great job making it to give similar image quality like Olympus’s OMD EM5 model. Just on paper, these improvements of the sensor really sound good and this model will give great competition on the market. Using the lenses without OIS and still giving descent stabilization can be calculated as a big advantage over its competitors. Panasonic promised better video quality along with tilting EVF for extra flexible shooting and reflectance LCD which will improve the usability. There are some things that can be really frustrating on this camera like the record button location which is not easily reachable with your forefinger or thumb.
Alongside this camera, Panasonic has announced its new Leica DG Nocticron lens which will upgrade their Leica lens series. This company didn’t reveal any details about this device like pricing or availability.
We all know Panasonic like a company that knows what is doing with its products and knows how to leave a mark in the market. You can use the comments section to post any comments or expectations of this camera.