Facebook is used by many of us and one report shows that every seventh person of the world has a Facebook account. In his next project, Mark Zuckerberg, the famous Facebook CEO wants to take over the world by including all those 4 billion people who don’t have an Internet access. This effort will represent a project that is about lowering all barriers for all people to easily gain an Internet access.
This plan is still about to be announced, possibly today, and it will aim into cutting the cost of Internet services on mobile phones. It was said that this will take over the developing markets where Facebook and other tech giants need to seek for other users who will be added into their audience. Facebook isn’t the only company that wanted to take a piece of this as Ericsson, Qualcomm, Nokia and Samsung have all agreed to be included on this as partners. This initiative is called Internet.org. These companies want to achieve their goal by simplifying all applications which are used on their phones in order to run more efficiently and transmit more data while not draining the battery as much as it does now.
This coalition for Mark Zuckerberg is considered to be another way where he can declare himself as a leader. He is way ahead of the other companies speaking on more strict topics. He is positioning a philosophy with this project, Internet.org, where he can accomplish many humanitarian goals while making profits. According to him, this effort will be taking the humanity to a new level because it’s not building itself. This could challenge the business sense by taking it to a time frame when people can hop on board.
This effort is also a good presentation of how huge tech companies are working their way through meeting Wall Street criteria for attracting more customers from the emerging markets. Google collaborates with mobile carriers in order to offer free Gmail wireless access in some of the emerging markets. Another project that will bring the Internet access to these markets is Project Loon. Google attempts to give the Internet access with plastic balloons which will be floating into the atmosphere. Twitter has tried to do the same thing by giving free Twitter access making deals with approximately 250 mobile companies.
Latin America, Africa and Asia offer the best opportunity for gaining new customers if the collaboration between these companies manages to give them a low-cost Internet access. Some of the must-do goals which are set by the coalition are cutting the Internet service cost to 1% of its current cost for the next 10 years while improving the mobile phone software and Internet network efficiency. They also want to bring brand new business models that will enable all people enjoy simple service like social networks, e-mail and simple search.
Facebook is in the process for developing techniques for reducing the data amount which is used by its mobile application for Android. This app currently uses 12 MB per day and the goal is reducing it to 1 MB per day. Qualcomm, the company that creates processor chips for high-end smartphones, has came up with a new design that will increase the battery life and decrease video transmit data and extend mobile network reach through some tiny devices. All together, they have begun searching for a new way how to reduce the charge which is paid by customers while enabling the carriers and phone manufacturers to make money.
It’s acknowledged that Internet.org project will not take a shot at infrastructure issues that represent the biggest barriers in these developing markets. Zuckerberg thinks that if you are able to buy a phone than they must provide you with an Internet access. This has a great potential and can come from Globe Telecom based in the Philippines. This carrier has taken an advantage of free Facebook, Google and Twitter access to increase its number of users who are also subscribers to its mobile data plan.
For Facebook, this means minimal profit from expanding this Internet access. If you wonder why, Facebook generates revenue from selling ads that has been shown to users and expanding the Internet access by reducing some other crucial features will result in a low income for the first few years. However, Mark Zuckerberg didn’t exclude making big profits on longer term. He added that their main focus will be doing something great for the world instead building more profits.
As you can see, the tech giants didn’t forget the emerging markets and their next target will exactly these for grabbing bigger piece of the pie. I won’t be surprised if more companies join this coalition in near future.