Canadian smartphone manufacturer Blackberry (formerly known as Research In Motion) has been facing a lot of trouble from the start of the year. The company came up with a number of new smartphone devices and an entirely new and innovative mobile operating system, but all of this has not been able to positively affect the company. So does the company have any chance of survival and can it make a comeback in the smartphone market?
Earlier this year, in the month of January, Blackberry unveiled its new operating system and two new smartphones that ran on the new OS. The OS was called Blackberry 10 and the two devices were the Blackberry Z10 and the Blackberry Q10. The Z10 was a smartphone with full touchscreen display whereas the Q10 was had a physical QWERTY keypad. But none of the two devices were able to achieve remarkable sales.
Even before the devices and the new OS were launched, Blackberry conducted a number of training and loyalty programs in an attempt to attract consumers. The company even encouraged a number of developers to come up with apps for the platform so that consumers are able to get services similar to Apple and Android, but this strategy has not worked either.
Looking at the way in which Blackberry has been losing its market share and its position, there have been reports saying that the company will be up for sale. And recently, Mike Lazaridis, the co-founder and former co-CEO of Blackberry is said to be considering a bid for the company in order to save it and make it private.
In order to do so, Mike Lazaridis has approached private equity giants Blackstone Group and Carlyle Group in an attempt to make an offer for the company. Mr. Lazaridis also happens to be one of the company’s largest individual shareholders, and hence will play a very important role in the bidding process.
So no matter what happens in the near future, the present definitely needs some fixing. Blackberry has been trying hard to get new customers but have not been quite successful. After unveiling the Z10 and Q10, the company also unveiled the Blackberry Q5 and recently the Blackberry Z30. We know that this might sound a bit odd to many of our readers, but Blackberry smartphones have not been able to create a hype among consumers because of its hardware configuration, which now a days is given a lot of importance.
The Blackberry Z10 and even the recently unveiled Z30 only have a 720p display resolution, dual-core processor and an 8MP camera. These three features are amongst the most important ones that users look out for. We do not judge a smartphone simply with the specs listed out on paper, but we can’t say the same about consumers.
A lot of users love to own a smartphone that has a full HD 1080p display, quad-core processor and a high performance camera (13MP or so). So what is the exact problem with Blackberry? Are consumers not interested in the new OS, are they too used to Android or iOS that they do not want to switch no matter what, or are they not happy with the tech specs of Blackberry 10 smartphones? If you have an opinion, then let us know in the comments below.