For the first time, the National Football League is now sharing some of its ‘valuable’ game content to one of the most used social networking sites in the world. The NFL officially announced that they are now extending their reach through partnering with Twitter. Through Twitter, the league will be able to share different feeds from their games to people aside from those shown on their licensed television partners. NFL described the content they will share as “some of the most valuable content in the entertainment business.”
Why in the World Did NFL Choose Twitter Instead of Others?
There are a lot of social networking sites out there but why did the National Football League choose Twitter? According to the NFL’s senior vice president of media strategy, Hans Schroeder, the league chose Twitter primarily because of the nature of its platform. The NFL exec also described the popular social networking site’s platform as openly public and real time. Twitter and the NFL already have existing relationship for several years but serious talks about an official partnership for advertising deals just came into consideration just this summer and developed immediately. Aside from that, Verizon is also willing to extend their partnership with the NFL to accommodate Twitter-sized spots. Verizon is the official partner of the league for mobile phones and the exclusive distributor of its live games into smartphones. According to Schroeder, the NFL Twitter account currently has five million followers and their partnership with the famous social networking site will enable them to reach more than 190 million football fans across the United States. Their league is aiming to let its Twitter-programmed content spread to all Twitter users even those who are just casual sports fans.
How Will the NFL Use Their Twitter Partnership Effectively?
Through the NFL-Twitter partnership, the league will make distinct video clips that will be published by Twitter as Promoted Tweets by using the NFL’s official Twitter handle. These special video clips will be comprised of near-instant game replays, analysis, game highlights and football news. Aside from that, these videos will also include advertisement clips from an unnamed sponsor and Verizon. The exact terms of the partnership are not yet revealed as of this time. Twitter already started promoting tweets from the NFL official handle last Thursday.
Are you already excited about NFL’s upcoming feeds on Twitter?