‘Apple A7 chipset is a marketing gimmick’ says Qualcomm VP

Wayne Bond October 4, 2013 0
‘Apple A7 chipset is a marketing gimmick’ says Qualcomm VP

It seems that the recently unveiled Apple A7 chipset is not exactly as powerful and useful as Apple says it is. Anand Chandrasekher, the senior vice president and head of marketing at Qualcomm believes that the Apple A7 chipset does not bring anything special to the table, at least not for consumers.

“I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that,” says the senior vice president. He added saying that end consumers actually get ‘zero benefit’ from this 64-bit architecture, which also happens to be the unique feature that differentiates the A7 chipset from all the previous ones.

So in a way, Qualcomm thinks that the Apple A7 chipset and its listed advantages and features are just a ‘ marketing gimmick.’ But as an end consumer, are you ready to believe what is being said here? Of course, we do not want to jump to conclusion; we do not want to start taking sides before making a strong point.

apple a7

Anand Chandrasekher said that 64-bit processors are very much capable of making use of 4GB of RAM, but the Apple iPhone 5S does not do so. Just like the previous version of iPhone, the iPhone 5S also uses only 1GB of RAM. You might feel that 1GB was not good enough, but just wait till to come to know about the benchmark results.

The Apple A7 chipset might just be all about show off, but the smartphone has already proved itself in benchmark tests that give away astonishing results. The Apple iPhone 5S is so powerful and efficient that the device actually performed the best in almost every test it was put through. And if you are wondering who its competitors were, we have that list for you as well – iPhone 5, iPhone 5C, Samsung Galaxy S4 and Galaxy Note 3.

That’s right, the iPhone 5S has also outperformed two of the best smartphones Samsung has to offer. The Samsung Galaxy S4 and the Galaxy Note 3 were of no competition to the iPhone 5S. But some of the advantages these devices do have include larger display, expandable storage, freedom and flexibility of use and more.

Now with all that being said, you should also know that Apple is not the only company that has been building a 64-bit chipset. One of the best chipset manufacturers in the world, Qualcomm has already started work on its own 64-bit chipset and you can expect it to be out soon.

Mr. Chandrasekher said that Qualcomm is also working in order to release a 64-bit mobile processor of its own; the reason for the same was that it makes sense from an “engineering efficiency standpoint.” The executive did not give out any details about the time and availability of this new chipset; so don’t keep your hopes high right now. We did say that the chipset will be out soon, but how soon – we don’t know!

By the way, if you are interested in checking out the benchmark results of the Apple iPhone 5S, you can do so here. The tests have been performed by Macworld and the site has done a really got job presenting the information in a simple way.

But before you go ahead and check out the benchmark results, take a look at the Apple A7 chipset details if you are interested.

Apple A7 chipset

  • Model no: APL0698
  • ARM v8
  • 64-bit architecture
  • 1.3GHz dual-core cyclone processor
  • PowerVR Series 6 Rogue G6430 GPU
  • 1GB of RAM
  • M7 Motion System
  • Supports OpenGL ES 3.0


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