Today, there are 21 countries all over the world which will have the first glimpse of the newest Surface tablets in stores. The new Surface 2 and Surface 2 Pro by Microsoft are now officially available for consumers who have been waiting a long time for this gadget. As the next generation tablets since the original Microsoft Surface RT and Surface Pro, a lot of people are expecting that this newly developed device will have better features than the previous ones.
While the media and consumers are having frenzy about the Surface 2 and Surface 2 Pro, Microsoft is now applying some changes to its entire tablet line-up of the same name. The previous Surface RT by the same company is now going to be referred to as the Microsoft Surface. It was originally unveiled as the Microsoft Surface with Windows RT but, as time went by, people started referring to it as Surface RT. Now, Microsoft has decided that the RT is going to be completely removed.
The reasons of which are explained by the company’s product manager in a reliable interview. According to Jack Cowett, it seems that the RT name in the first Microsoft Surface became an added confusion to the customers who were inquiring about the product. Even now, a lot of people don’t know what the RT means. In addition to all that, the company also wants to be consistent with the name. Now that they are releasing new products, they have to have a marketing system wherein consumers will not get confused.
The Surface 2 and Surface 2 Pro were also missing the RT in their names. It seems that Microsoft planned this ahead of time and released the products that way. To add more proof, the company’s online web pages regarding their Microsoft Surface devices also already adopted the change. The same thing goes with posters as well as advertisements in stores.
If you think that these changes are the only things that Microsoft is focusing on, then you are wrong. According to The Verge’s website, the company also disabled the desktop tile in their Windows RT 8.1. The Start Screen will drop this feature which means that it will be more difficult for users to switch their tablets to look like the traditional desktop. On a related note, the new Microsoft Surface 2 will also be incorporating this change.
Whether these changes will help in the marketing of the new Surface 2 and Surface 2 Pro tablets or not, we still cannot tell. The most important thing is that consumers are aware of these things especially if they live in the 21 countries where these new gadgets are now available for sale.